How RFDS SE used benchmarking to develop their Mid-Value programme
The Benchmarking Project is helping member charities better understand their donors’ behaviour by standardising data and results across core programme areas.
‘Quite Interesting’ benchmarking finding #3
Something we get asked a lot is the movement of Standard Value, Mid Value and Major. Fi McPhee takes 60 seconds to explain the trends.
Re-Imagining the Donor Pyramid as a Multi-Entrance Gallery
We’re familiar with the analogy of a donor pyramid, which shows numbers of donors arranged in ascending annual giving totals.