‘Quite Interesting’ benchmarking finding #3
Something we get asked a lot is the movement of Standard Value, Mid Value and Major. Fi McPhee takes 60 seconds to explain the trends.
Re-Imagining the Donor Pyramid as a Multi-Entrance Gallery
We’re familiar with the analogy of a donor pyramid, which shows numbers of donors arranged in ascending annual giving totals.
‘Quite Interesting’ benchmarking finding #2
In the spirit of the great British panel show, we are providing a series of ‘snapshots’ of ‘Quite Interesting’ findings from the 2022 Benchmarking Project Essentials Report. Our …
‘Quite Interesting’ benchmarking finding #1
As the Benchmarking Project team compiled and reviewed the 2022 Essentials Report, there were a few frequently said remarks: – “That’s interesting” – “I didn’t expect that!” – …
Face to Face fundraising in the COVID era
The dominance of Face to Face (F2F) Australian public fundraising with individuals is dominated by regular giving. And any conversation about monthly giving in Australia is going to have …
What’s in a tagline? Exploring the branding story for The Benchmarking Project.
Defining your organisations voice and vision is the single most important communications decision you can make. Understanding the value proposition of your organisation provides the impetus to creating the …
Branding transformation – how Marlin dug deeper to reveal a bold new brand for The Benchmarking Project.
When you see it the new brand, you may think that we’ve had a face lift, but give this new branding approach a second look and you’ll see a …
The power of collaboration – how Marlin partnered with TBP to reveal a new brand.
Marlin’s unique brand development approach has been proven by many of their for-purpose client partners. Dan Geaves, the agency’s Strategy Director is committed to steering their branding clients to …