Teams managing high volume fundraising programs have navigated a few challenging years recently. Devastating bushfires in 2019/2020, COVID lockdowns, Russia’s invasion of Ukraine, and the RBA raising the country’s cash rate, to name just a handful of significant events.
Are you in a smaller charitable organisation and want to know if growth is possible for your cause? We have some good news.
So, you’ve got your benchmarking data. Maybe your charity is meeting the mark, maybe not. Maybe there’s an area of your program that’s consistently underperforming but you don’t know why. You’re doing everything you can push that extra bit out of your program, but things remain below par.
Fundraisers are fascinated by the results that come out of the Benchmarking Project. We can spend hours or days going through the minutiae of how our average gift compares to the market across different channels.
With privacy legislation expected to get tighter and acquisition costs rising, contactability has become a hot topic in fundraising.
I remember the very first time I participated in benchmarking. I don’t mind admitting I was completely overwhelmed.
I was excited by the areas where we were doing better than most and immediately terrified about all the places where we could improve.
We all know the main aim of fundraising – to bring in income. As charities aim for bigger impact to meet increasing need, fundraisers find themselves with higher income targets year-on-year.
When starting out, or working to improve, a regular giving program, it’s easy to focus on ‘big ticket’ items – channel, pitch, product, acquisition targets, choice of supplier etc.
Should smaller charities be chasing younger donors? Fi McPhee takes a minute to explain the trends for our Accelerator members.
