One stat that popped out at me in this year’s Benchmarking Project presentation is that online average gifts are lower than those from Direct Mail. Why is that? The simple answer is that we’re not asking people for the right amount of money.
Can you grow your High Value philanthropy portfolio?
Australia for UNHCR is known for its Face-to-Face RG fundraising, but they are a lot more than just that.
Elizabeth Grady, Director of Philanthropy and Partnerships at Australia for UNHCR has overseen a doubling of income from gifts over $1,000 in her channel in the past ten years.
Andrew Sabatino (Donor Republic) facilitates this fantastic 50 minute conversation with Alison Otieno (Neura), Phoebe Brasher (RSPCA NSW), Greg Millar (IHC) and Katherine Ash (RFDS Qld).
Acquisition is hard … we know. And for some, it seems to be getting harder.
The 2024 Launch Forum gave us an opportunity to get some brilliant fundraising minds with overachieving campaigns together to share the best mechanisms and practices to engage and inspire new donors to give.
At Cancer Council NSW we regard our participation in The Benchmarking Project as an investment. We strive to get maximum value from the project, and we hold ourselves accountable for actioning the insights it reveals.
Dan Pallotta started his Uncharitable activity back in 2008 with his first book that highlighted the inequity that exists for not for profits – the unjust focus not on what they get done, but how little they spend doing it. In the 15 years since there have been multiple conversations and activities to highlight and explain the ‘not for profit starvation cycle’, but overall it has remained unsolved.
The Benchmarking Project’s data will help you identify where your opportunities lie compared to the market. However, have you considered how your organisation’s culture can significantly impact your ability to maximise these opportunities?
The Benchmarking Project is helping member charities better understand their donors’ behaviour by standardising data and results across core programme areas.
When The Benchmarking Project embraced Power BI as their delivery platform, I was super excited. I knew what type of gems we could find in a tool like that.
