Blogs

One stat that popped out at me in this year’s Benchmarking Project presentation is that online average gifts are lower than those from Direct Mail. Why is that? The simple answer is that we’re not asking people for the right amount of money.

    In the spirit of the great British panel show, we are providing a series of ‘snapshots’ of ‘Quite Interesting’ findings from the 2022 Benchmarking Project Essentials Report. Our ...